THIS IS NO MISSION STATEMENT; THIS ISN'T A BUSINESS PLAN AND IT'S NOT A 'MANIFESTO'
THIS IS OUR PROMISE TO YOU AND TO OURSELVES
This is who we are, what we believe and what we do. It’s out with the corporate jargon and in with the emotion, the passion and the things that matter – to you and to us. We aim resonate with people and we know what you want. So, we’re keeping it simple with our philosophy in a nutshell – no small print or bamboozling wording. Just us, stripped back and bare for all to see.
#1 the wonderful raw materials we use in our products come from certified suppliers who directly support farmers and producers to help them secure a better standard of living for them and their families.
#2 from our farms to your face, our formulas are completely biodegradable, ensuring no long-term impact on the environment with waste water and botanicals disposed of in a beautiful way, which allows them to be used again, eliminating waste.
#3 more than two decades of research and development in green science principles and skin microbiome has given us the edge in clean, functional beauty.
#4 each and every one of our clean, green ingredients is robustly screened to ensure that it boosts health and is kind to the environment, too.
#5 we’re green and we mean it. Ingredient transparency is key and what you see is what you get with us. Full ingredient disclosure allows our consumers to make informed choices about the products they purchase.
#6 we’re down to earth – we’re all thrills and no frills. Slipping into our wellies and getting our hands dirty is the only way to ensure a truly green, clean end product for our lovely consumers.
#7 as Europeans working in the wild, wild west, we uphold the high standards set by the EU beauty industry, which are some of the most stringent in the world – always have and always will.
#8 because we are a devoted group of animal lovers, we never test raw materials or finished products on animals and we support organizations including People for the Ethical Treatment of Animals (PETA).
#9 unlike some products on the market, our formulas don’t discriminate between skin type, sexuality, age or ethnicity because each person's body will only use what it needs from that product, meaning one size really does fit all.
#10 we believe in empowering women to feel beautiful and comfortable in their own skin and feel free and confident to express themselves. We’re all about well-aging, not anti-aging, which suggests an air of negativity around aging. In contrast we are all for it and believe we should all aspire to age well!