Most consumers would be shocked to learn that cosmetics companies can put just about any chemical in cosmetics, no matter how dangerous. It’s been 80 years since Congress last passed any cosmetics law.
In this fun 5 minute animation we walk you through how many chemicals the US consumer may be exposing themselves to that are simply not allowed in Europe. There are over 1,300 ingredients on the ‘EU banned list’ that can never be used or sold within the Member States of the EU. Whereas in the USA only 8 ingredients are banned. Our formulas never, ever contain EU banned ingredients. Your safety, whilst still providing products that offer real, transformative results, is always at the heart of how we research and develop our ingredients, processes and finished goods.
There’s a lot of hype around the word ‘clean’ right now. Whether it’s clean eating or clean beauty, but what do we actually mean by clean?
Check out our list of EU and US banned ingredients and we've also included The Beauty Watch List to give you a helping hand in understanding what chemicals are what.